--- title: London's Ultra-Prime Market Holds Firm as Top-End Buyers Lead Demand description: Savills data shows £10m+ buyers drove 62% of London's £5m+ home spending over the past 12 months, the highest share since 2019. Prime London investor insight. image: https://blog.magnateassets.com/hubfs/Londons%20Ultra-Prime%20Market%20Holds%20Firm%20as%20Top-End%20Buyers%20Lead%20Demand.png --- [![logo](https://blog.magnateassets.com/hs-fs/hubfs/logo.png?width=216&height=50&name=logo.png "logo")](https://magnateassets.com/) × - [Properties](https://www.magnateassets.com/en/searchresult) - [Off-Plan](https://www.magnateassets.com/en/searchresult?proType=Off-Plan) - [Completed](https://www.magnateassets.com/en/searchresult?proType=Completed) - [High Yield Investing](https://www.magnateassets.com/en/high-yield-investing) - [HMO (Houses in Multiple Occupation)](https://www.magnateassets.com/en/property-hmo) - [Student Accommodations](https://www.magnateassets.com/en/property-student-accommodations) - [Property Sourcing](https://www.magnateassets.com/en/property-sourcing) - [Property Concierge](https://www.magnateassets.com/en/property-concierge) - [Land Options](https://www.magnateassets.com/en/searchresult?proFor=Local&proType=Land%20Options&country=UK) - [Property Bonds (Promissory Notes)](https://www.magnateassets.com/en/property-bonds) - [Buildings](https://www.magnateassets.com/en/searchresult?proType=Buildings) - [Build-to-Rent Projects](https://www.magnateassets.com/en/build-to-rent-projects) - [Equity Investments](https://www.magnateassets.com/en/equity-investments) - [Funding Partnerships](https://www.magnateassets.com/en/funding-partnerships) - [Locations](https://magnateassets.com/en/location) - Resources - [Blog](https://blog.magnateassets.com) - [Podcast/Webinars](https://www.magnateassets.com/en/video-gallery) - [Guides](https://info.magnateassets.com/guides) - Finance, Tax & Legal - [Mortgage Calculator](https://magnateassets.com/en/mortgage-calculator) - [Mortgages & Finance](https://www.magnateassets.com/en/mortgages-and-finance) - [Property Transfer & Legal](https://www.magnateassets.com/en/property-transfer-and-legal) - [Tax Planning and Set up](https://www.magnateassets.com/en/tax-planning-and-set-up) - [UK Immigration Information](https://www.magnateassets.com/en/uk-immigration-information) - [Managing Your Properties](https://www.magnateassets.com/en/managing-your-properties) - [Furniture Packs](https://www.magnateassets.com/en/furniture-packs) - About Us - [Meet the Team](https://www.magnateassets.com/en/meet-the-team) - [Contact Us](https://magnateassets.com/en/contact-us) - [UK Property Investment](https://www.magnateassets.com/en/for-uk-property-investment) - [Developer Partnerships](https://www.magnateassets.com/en/developer-partnerships) # London's Ultra-Prime Market Holds Firm as Top-End Buyers Lead Demand Published by Keith Egan on Oct 28, 2026 Quick Summary London’s ultra-prime property market remains resilient, with £10 million-plus buyers accounting for 62% of spending on homes above £5 million over the past 12 months despite softer transaction volumes. • **Top-end buyers are driving market value:** £10 million-plus transactions represented 62% of spending on homes above £5 million, the highest share since 2019 • **Transaction volumes have softened:** Q3 sales above £5 million fell 12% year-on-year, but total spending declined by only 3%, showing continued demand from high-value buyers • **Prime London still offers relative value:** Savills reports prime values remain more than 25% below their 2014 peak, supporting the case for buyers comparing London with other global wealth markets • **Houses are gaining share over flats:** Flats recorded their smallest share of £5 million-plus transactions since 2021, highlighting the importance of asset type when assessing liquidity • **Investors should focus on asset-level fundamentals:** Liquidity, property quality, location and entry pricing remain more important than relying solely on headline London market performance Property for sale in London's top tier is showing resilience. Savills data shows that £10 million-plus transactions accounted for 62% of spending on homes above £5 million over the past 12 months, the highest share in seven years. Sales volumes fell, but total spending held up. For investors buying property in London, the message is clear: demand is concentrated at the top, and prime values sit well below their 2014 peak. ## Top-End Demand Sits Across Prime London Savills recorded 93 transactions above £5 million in Q3 2026, taking the year-to-date total to 284. Of these, 26 were above £10 million, generating £532 million of spending in the quarter and £2.21 billion so far this year. Sales volumes fell 12% year-on-year in Q3, but total spending dropped only 3%. Top-end buyers are underpinning market activity even as volumes soften. Belgravia (18%), Knightsbridge (15%) and Kensington (11%) lead London's £10 million-plus markets in 2026. The wider financing backdrop is also becoming more stable, with the [Bank of England holding rates at 3.75% as the UK property market enters a steadier phase](https://blog.magnateassets.com/bank-of-england-holds-rates-at-3.75-as-the-uk-property-market-enters-a-steadier-phase).   ## Why Buyers Are Looking at London Value Savills research director Frances McDonald describes the top end as "being driven by the most discretionary of buyers." These buyers, she says, "continue to be attracted to the capital's relative value compared with other global wealth hubs, with prime values now down more than quarter on their 2014 peak." The source does not break out overseas buyer numbers, so this article does not claim a specific overseas share. The relative-value point, however, is directly relevant to international investors comparing London with other global property markets.   ## Asset Type: Houses Lead at the Top End Demand at the top of the market has favoured houses over flats. Flats made up their smallest share of £5 million-plus sales since 2021. Investors selecting stock in the prime segment should weigh this shift against their own exit and liquidity assumptions.   ## What This Means for Property Investors 1. Entry pricing: Prime values are more than 25% below their 2014 peak, according to Savills. 2. Concentrated demand: A small number of large transactions drives much of the spending, so liquidity should be checked at asset level. 3. Asset selection: Houses are gaining share over flats at the top end. 4. Data limit: This is sales data, not rental or yield data. 5. For rental evidence, see [Prime London Rental Market Outpaces Global Cities with 5.3% Growth](https://blog.magnateassets.com/prime-london-rental-market-outpaces-global-cities-with-5.3-growth) ## Investor Takeaway Top-end London property continues to attract discretionary capital, and prime pricing remains well below its previous peak. For investors considering buying property in London or London real estate more broadly, the priority is to test liquidity and asset quality rather than assume headline market conditions apply to every segment. For additional context on the wider investment market, see [UK Buy-to-Let Sector Demonstrates Structural Strength Amid Market Transition](https://blog.magnateassets.com/uk-buy-to-let-sector-demonstrates-structural-strength-amid-market-transition).     Topics: [Insider](https://blog.magnateassets.com/tag/insider), [London Property](https://blog.magnateassets.com/tag/london-property), [UK Property](https://blog.magnateassets.com/tag/uk-property), [Real Estate Market](https://blog.magnateassets.com/tag/real-estate-market), [Market Trends](https://blog.magnateassets.com/tag/market-trends), [Rents](https://blog.magnateassets.com/tag/rents), [Demand](https://blog.magnateassets.com/tag/demand), [Yield](https://blog.magnateassets.com/tag/yield) ![Keith Egan](https://blog.magnateassets.com/hubfs/image.png) Written by [Connect on LinkedIn ↗](https://www.linkedin.com/in/keith-egan-a4585613a/) [Keith Egan](https://blog.magnateassets.com/author/keith-egan) Keith Egan has spent 30+ years in senior real estate roles across the UK, Dubai and the MENA region. As Director and Co-Founder of Magnate Group, he leads Magnate Assets focused on UK residential investment, lead generation and digital marketing and the Magnate Investments Division, Magnate's development finance and structured investment arm. Keith specialises in connecting landowners, developers and investors with regulated, technology-driven funding structures and fractional ownership solutions, bridging institutional-grade UK real estate with a wider pool of domestic and international capital. - #### Share: - [![](https://f.hubspotusercontent10.net/hubfs/445465/icon/facebook.svg)](http://www.facebook.com/share.php?u=https://blog.magnateassets.com/londons-ultra-prime-market-holds-firm-as-top-end-buyers-lead-demand) - [![](https://f.hubspotusercontent10.net/hubfs/445465/icon/twitter-sign.svg)](https://twitter.com/share?text=London's%20Ultra-Prime%20Market%20Holds%20Firm%20as%20Top-End%20Buyers%20Lead%20Demand&url=https://blog.magnateassets.com/londons-ultra-prime-market-holds-firm-as-top-end-buyers-lead-demand&hashtags=weareawesome&via=bluleadz) - [![](https://f.hubspotusercontent10.net/hubfs/445465/icon/linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.magnateassets.com/londons-ultra-prime-market-holds-firm-as-top-end-buyers-lead-demand) [Back to Blog](https://blog.magnateassets.com) ### Popular Blogs \[Insider, London Property, UK Property, Real Estate Market, Market Trends, Rents, Demand, Yield\] - 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