A recent report from Rightmove shows a sharp uptick in interest from American buyers looking to invest in UK property, with enquiries reaching their highest level in eight years.
Enquiries from the United States have surged 19% year-on-year, marking the busiest start to a year since 2017. While the total number remains a small share of overall activity, the growing trend reveals how the UK continues to appeal to international buyers as a safe, stable investment environment.
The majority of American enquirers are focused on smaller homes with 0–2 bedrooms (47%), a sign that many are considering the UK either for buy-to-let investments or as a second home. Meanwhile, around 32% are browsing more traditional 3–4 bedroom homes, which may indicate permanent relocation plans or family-focused purchases.
In a notable shift, Scotland has overtaken London as the top destination for US buyer enquiries in 2024. With lower average property prices and a strong cultural draw, Scotland accounted for 28% of all US enquiries, compared to 26% for London.
Edinburgh has become the most searched city among Americans, pushing Westminster to second place. Glasgow has also seen a rise in popularity, now ranking fourth and surpassing prime central London locations like Kensington & Chelsea.
While multiple factors are at play, one possible driver is increased economic uncertainty in the US, especially around future trade and tariff policies under a potential Trump presidency. For many overseas investors, the UK’s legal and financial frameworks, along with consistent rental demand, present a more predictable and attractive investment landscape.
While US buyers still make up a relatively small proportion of total demand, their renewed activity points to a broader confidence in the UK property market. For investors weighing up where to buy next, this could be a signal of rising global interest in UK assets once again.
Source: Rightmove, 2024