Chronic Lack of Rental Stock Increases Pressure on Tenants as Rents Continue to Rise in the UK

This Spring, Fine & Country is expecting rental growth to remain strong, with the average London prime market rental now £3,762pcm, up 14% year-on-year. London is particularly thriving, with the annual prime rental growth standing at 21%. This is due to the widening supply-demand imbalance in the market, and the fact that private rented housing supply has only grown 1% since 2016.

It has been noted that properties are being snapped up quickly; 63% of agents saying they take less than a week to go from listed to let, and 39% citing stock levels lower than a year ago. Despite a slight slowdown from its peak of 12.3% in mid-2022, rental inflation is still outpacing earnings growth, with average rents for new lets having increased by 11.1% in the last year. 

“Sigma Capital report that in the same period net happiness amongst renters has dropped 8%, with 37% of renters concerned about security of tenure. These results highlight the need for more comfortable, affordable renting options, particularly considering the uncertainty amongst renters and the ongoing cost of living crisis.”

Keith Egan

Keith Egan has spent 30+ years in senior real estate roles across the UK, Dubai and the MENA region. As Director and Co-Founder of Magnate Group, he leads Magnate Assets focused on UK residential investment, lead generation and digital marketing and the Magnate Investments Division, Magnate's development finance and structured investment arm. Keith specialises in connecting landowners, developers and investors with regulated, technology-driven funding structures and fractional ownership solutions, bridging institutional-grade UK real estate with a wider pool of domestic and international capital.

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