Lomond Data Reveals 4.3% UK Rental Growth and Regional Demand Strength

New data from Lomond provides clear evidence of structural resilience in the UK rental sector. Average rents across the country now stand at £1,369 per calendar month, representing a 4.3% increase year-on-year.

London continues to command a significant premium, with average rents at £2,418 pcm, 76% above the national average. The capital also recorded the highest volume of new tenancies over the past year.

Outside the capital, several regions are delivering robust performance. Kent saw tenancy agreements rise by 121% year-on-year, supported by strong family housing demand and 5% rental growth. The North West recorded 5% growth to £1,215 pcm, while Yorkshire rose 5% to £1,283 pcm. Rural and semi-rural locations between Liverpool and Manchester are attracting particular interest.

Average tenant age stands at 31.5 years nationally, with Scotland recording the youngest cohort at 25 years, reflecting its large student population.

John Ennis, Chief Revenue Officer at Lomond, noted: “Our insights report shows that the rental market remains resilient… What we’re seeing across the UK is not a slowdown in demand, but a shift in renter priorities, with tenants increasingly focused on long-term value.”

The data highlights a clear transition toward quality and longevity. Professional landlords are prioritising well-managed, high-specification homes in locations that combine affordability, connectivity and lifestyle appeal.

Investor Takeaway
The latest Lomond figures confirm sustained rental demand and measured rent growth across both prime and regional markets. For well-capitalised investors, this environment rewards portfolios focused on quality assets and long-term tenant relations.